television. Watching TV has a great impact on forming values, taste and preposition about other media contents. Thus, TV became the importance for children but because of violent programs that are keeping coming on televisions, it is gradually becoming more familiar to children today. For viewers (children), it is making the children, especially more violence impulsive when it is come to watching
TV Violence Profire 8 : Trends in Network Television Drama and Viewer Concptions of Social Reality (Philadelphia : Annenberg School of Communication, University of Philadelphia, 1976).
에서 “텔레비전에의 주된 기능은 사회적 양식을 전파하고 안정시키며, 변화가 아니라 그 변화에 대한 저항성을 계발하는 것이다. 텔레비전은 대부분의 인간들
TV advertisement
-Definition of TV advertisement
TV advertisement is advertisements that are aired on television media. TV advertisements started with the development and spread of television. Since television has a broad network system and can convey message using both the visual and auditory factors, TV advertisements are very persuasive and has abundant expressiveness. Moreover, TV advertise
TV industry (Exhibit2)
In 1960, Sony invented the first transistor Television. Sony’s invention was against the common sense related with TV. In 1968, Sony invented its first colored-Television, which means technology priority of Sony. Sony continued to launch new TV products, and in 1977, Sony invented the popular personal TV named Sightation.
Sony’s inventions and growth at 1960’s were
Television genres include a broad range of programming types that entertain, inform, and educate viewers. The most expensive entertainment genres to produce are usually drama and dramatic miniseries. However, other genres, such as historical Western genres, may also have high production costs.
TV
=> higher obesity => bad for later-life health
TV & Divorce
Divorce, which is becoming more universally accepted due to television programs, can be thought to have a negative influence on the life-course of family members.
Personal relationships which are fundamental for a normal life are lost for parents and children in the process of divorce and remarriage, and individuals
ii. The standpoint of the advertisers
In many countries of the world, most of the people enjoy their free time watching TV. So, the advertisers have invested much money on the TV advertising to inform viewers of their products or services and also it is only an outlet to meet the public. But TiVo brings out the change of viewers’ thought with the functions like zapping the advertising, therefo
viewers to peer into the private lives of celebrities. Among these documentaries, there are two main types. The first is the type in which the camera follows the private life a celebrity or celebrity group. This kind of show may include scenes where celebrities hang out with their family or friends. For example, cable TV show Lee Hyori’s Off the Record follows the life of Korean superstar, Lee
iTV (대화형 텔레비전 / interactive TV)
시청자의 의사가 반영되는 텔레비전
예) 질문에 답을 해 주는 교육 프로그램, 의뢰 시 문제의 배경까지 설명 가능한 뉴스 프로그램 등장한 물품을 구입할 수 있는 프로그램
iTV
‘미래의 꿈’
iTV를 바라보는 시청자들 어려움
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